World Hug Day

World Hug Day is this Sunday 21 January 2018 so get those arms ready, shake off any intimacy issues you might have and get hugging!

No Muss just Fussy Gus

Hands up, who went to August Swagger? I did and I’ll confess, it was rather exciting to put three-dimensional faces to the brand names I’ve been loving on vicariously through the internet. One of those brands was the fabulous Fussy Gus, brainchild of (in her own words), “crazy, emotional, passionate, feminist, vegetarian, creative, mother, lover…

The Finest Whitefilly I ever did see

I’ve heard many times people cite their children as the source of their inspiration, after all they are a product of us and as we look at these precious miniature versions of ourselves, how could they not encourage us to see what else we could make given the chance. Melbourne designer, Sophie ascribes the foundations…

Disarming Designs: An Artist’s Impression

  “Art for as long as I can remember has been a strong influence in my life.” Words undoubtedly spoken by a true artist, this statement is the perfect prologue to the story of Sydney-based painter/illustrator Shalayne “Shayne” Smith. From a D in Year 10 art class to the D in her own brand of…

Inside the mind of The Pink Pirate

  Infiltrating the insta world with her faceless illustrations, The Pink Pirate’s brand of creativity has spread like wildfire with more and more accounts clamouring for their offspring and more to be given her artistic treatment. There is a sense of piracy in her style alone as her subjects are at once anonymous and identifiable…

Something for your Little Lords

A common refrain among small business owners is the realisation that to grow their dreams they may just need to lean on someone else for support. Perth-sider Tash, the face behind Little Lords, kids clothing for the fashion nobles in your life, is no different; however with a decade spent working in finance and function…

She’s a Raconteur Kid

There is a distinct art to storytelling that is entirely wrapped up in what drives the protagonist and their journey. The story of how Raconteur Kid came to be is one of love, passion and adventure but the beauty of storytelling lies at its heart. The product of a marriage of creativity between husband and…

Taste Testing Scruff Candy

It takes hard work, a creative mind and true passion to make it in the fashion business. There’s no magic click of the fingers to transform rags into retail masterpieces, though if a genie did spring from that proverbial lamp what would a fashion designer wish for? “I would wish for more hours in the…

Little Scooch is my jam!

  We all have a past, though how many of us can attest to going from checkout chick to dancing waitress at a diner to chartered accountant? Meg Terrill, the face behind kids fashion brand Little Scooch, owns up to all of the above. “But for the last 12 years I have worked at Schweppes…

I want to join The Sapphire Club

  In the rural surrounds of Christchurch on New Zealand’s South Island, Michaela George, a 26 year old primary school teacher had a dream that began and ended with fashion. Learning to sew during her high school years, little did she know a skill she had little interest in at the time would set her…

Be You, Be Unique, Be KaPow Kids

Blueprints for building structures are not too far removed from the foundations of fashion design if you think about it. Both architecture and fashion derive from inspiration, an appreciation of art and the ability to shape materials into a thing of beauty. So it shouldn’t come as too much of a surprise that the creative…

Think Green, Think Verde Baby

  An online directory where beauty converges with the unique, Verde Baby serves as an eco-fashionable stream of consciousness for apparel, toys and accessories for the under three set. Established in August 2015 by mother of one, Chantelle, whose passion for effecting even the smallest of changes is what sets her business apart from its…