A Look Thu the Lens

With hair as bright and colourful as her photographs, exotic Vietnamese heritage and artist inspiration behind the naming of her daughter, I bet you can guess who this interview is in honour of? It’s amazing where the simple art of capturing your offspring via smart phone or camera lens can take you, and for one…

Howi you doin’?

Heralded by such slogans as “your vibe attracts your tribe” and “seas the day”, to say Angelique Woodburn’s HOWI  clothing line is a source of inspiration both style-wise and otherwise is a fashion understatement. A former purveyor of primary school education, the Melbourne-based designer left her teaching post five years ago after the birth of…

No Muss just Fussy Gus

Hands up, who went to August Swagger? I did and I’ll confess, it was rather exciting to put three-dimensional faces to the brand names I’ve been loving on vicariously through the internet. One of those brands was the fabulous Fussy Gus, brainchild of (in her own words), “crazy, emotional, passionate, feminist, vegetarian, creative, mother, lover…

Home is Here starring Bianca Easdown

Her story reads like a potential film script, from her excommunication with her familial home at the tender age of 18 to her teen pregnancy a year later and a hop, skip and a sewing machine to Home Is Here. Asked who would play her in the story of her life and Bianca Easdown, the…

The Finest Whitefilly I ever did see

I’ve heard many times people cite their children as the source of their inspiration, after all they are a product of us and as we look at these precious miniature versions of ourselves, how could they not encourage us to see what else we could make given the chance. Melbourne designer, Sophie ascribes the foundations…

Fashion or Faux?

The “copycat” epidemic threatening Australia’s fashion industry has affected designers at the helm of global international labels and small home-run brands alike, and as the line between what’s genuine and what’s replicated becomes increasingly blurred, the question on everyone’s mind is what is Australia going to do about it?

From Rags to Raches

  It’s the usual story, girl has dream; girl works out of parents’ basement; genie appears to offer girl three wishes and a success story poofs out of her magic sewing machine… Wouldn’t that have been a unique business model! Rachel Nilsson, 32-year old mother of three boys, and the brains behind US kids’ clothing…

Disarming Designs: An Artist’s Impression

  “Art for as long as I can remember has been a strong influence in my life.” Words undoubtedly spoken by a true artist, this statement is the perfect prologue to the story of Sydney-based painter/illustrator Shalayne “Shayne” Smith. From a D in Year 10 art class to the D in her own brand of…

Inside the mind of The Pink Pirate

  Infiltrating the insta world with her faceless illustrations, The Pink Pirate’s brand of creativity has spread like wildfire with more and more accounts clamouring for their offspring and more to be given her artistic treatment. There is a sense of piracy in her style alone as her subjects are at once anonymous and identifiable…

Something for your Little Lords

A common refrain among small business owners is the realisation that to grow their dreams they may just need to lean on someone else for support. Perth-sider Tash, the face behind Little Lords, kids clothing for the fashion nobles in your life, is no different; however with a decade spent working in finance and function…

She’s a Raconteur Kid

There is a distinct art to storytelling that is entirely wrapped up in what drives the protagonist and their journey. The story of how Raconteur Kid came to be is one of love, passion and adventure but the beauty of storytelling lies at its heart. The product of a marriage of creativity between husband and…

Taste Testing Scruff Candy

It takes hard work, a creative mind and true passion to make it in the fashion business. There’s no magic click of the fingers to transform rags into retail masterpieces, though if a genie did spring from that proverbial lamp what would a fashion designer wish for? “I would wish for more hours in the…