YoungBlood Apparel is YBA

What do you get when you merge a Samoan musician and a Maltese-Australian with a background in mining? The faces behind edgy children’s clothing label, Youngblood Apparel. Crystal and her husband Saija began their brand journey after the birth of their first son, Alijah in 2014. Living in the remote locale of Mount Isa saw…

You can keep your TFPR & Co. on…

With a spin of the globe, places visited far and wide and a passion for adventure, comes TFPR & Co a brand for whom the appeal of internationality is innate. Originating in New Zealand, now living in Australia and both with considerable exposure to foreign locales thanks to personal sporting pursuits, Rose and Ryan Roselli…

Howi you doin’?

Heralded by such slogans as “your vibe attracts your tribe” and “seas the day”, to say Angelique Woodburn’s HOWI  clothing line is a source of inspiration both style-wise and otherwise is a fashion understatement. A former purveyor of primary school education, the Melbourne-based designer left her teaching post five years ago after the birth of…

No Muss just Fussy Gus

Hands up, who went to August Swagger? I did and I’ll confess, it was rather exciting to put three-dimensional faces to the brand names I’ve been loving on vicariously through the internet. One of those brands was the fabulous Fussy Gus, brainchild of (in her own words), “crazy, emotional, passionate, feminist, vegetarian, creative, mother, lover…

The Finest Whitefilly I ever did see

I’ve heard many times people cite their children as the source of their inspiration, after all they are a product of us and as we look at these precious miniature versions of ourselves, how could they not encourage us to see what else we could make given the chance. Melbourne designer, Sophie ascribes the foundations…

Fashion or Faux?

The “copycat” epidemic threatening Australia’s fashion industry has affected designers at the helm of global international labels and small home-run brands alike, and as the line between what’s genuine and what’s replicated becomes increasingly blurred, the question on everyone’s mind is what is Australia going to do about it?

From Rags to Raches

  It’s the usual story, girl has dream; girl works out of parents’ basement; genie appears to offer girl three wishes and a success story poofs out of her magic sewing machine… Wouldn’t that have been a unique business model! Rachel Nilsson, 32-year old mother of three boys, and the brains behind US kids’ clothing…

Disarming Designs: An Artist’s Impression

  “Art for as long as I can remember has been a strong influence in my life.” Words undoubtedly spoken by a true artist, this statement is the perfect prologue to the story of Sydney-based painter/illustrator Shalayne “Shayne” Smith. From a D in Year 10 art class to the D in her own brand of…

Something for your Little Lords

A common refrain among small business owners is the realisation that to grow their dreams they may just need to lean on someone else for support. Perth-sider Tash, the face behind Little Lords, kids clothing for the fashion nobles in your life, is no different; however with a decade spent working in finance and function…

Taste Testing Scruff Candy

It takes hard work, a creative mind and true passion to make it in the fashion business. There’s no magic click of the fingers to transform rags into retail masterpieces, though if a genie did spring from that proverbial lamp what would a fashion designer wish for? “I would wish for more hours in the…

I heart Anchored Heart

The beauty of handmade comes down to its maker’s passionate investment in creating something unique, something that’s a little piece of who they are and something made just for you. Anchored Heart’s Jacqui embodies that passion, a characteristic clear not only in her fabulous clothing collection but in her customer interactions and presentation of her…

Little Scooch is my jam!

  We all have a past, though how many of us can attest to going from checkout chick to dancing waitress at a diner to chartered accountant? Meg Terrill, the face behind kids fashion brand Little Scooch, owns up to all of the above. “But for the last 12 years I have worked at Schweppes…