PaperKrane Part Deux

  She’s the Queen of Snapchat taking funny filters to the max, she’s the Empress of evolution moving her brand into the future and she is to baby booties what Beyoncé is to bootylicious. She is PaperKrane Kate. Partnering up with the Mother of Mini Coopers, as she is known on Instagram, otherwise known as…

No Muss just Fussy Gus

Hands up, who went to August Swagger? I did and I’ll confess, it was rather exciting to put three-dimensional faces to the brand names I’ve been loving on vicariously through the internet. One of those brands was the fabulous Fussy Gus, brainchild of (in her own words), “crazy, emotional, passionate, feminist, vegetarian, creative, mother, lover…

The Finest Whitefilly I ever did see

I’ve heard many times people cite their children as the source of their inspiration, after all they are a product of us and as we look at these precious miniature versions of ourselves, how could they not encourage us to see what else we could make given the chance. Melbourne designer, Sophie ascribes the foundations…

Fashion or Faux?

The “copycat” epidemic threatening Australia’s fashion industry has affected designers at the helm of global international labels and small home-run brands alike, and as the line between what’s genuine and what’s replicated becomes increasingly blurred, the question on everyone’s mind is what is Australia going to do about it?

From Rags to Raches

  It’s the usual story, girl has dream; girl works out of parents’ basement; genie appears to offer girl three wishes and a success story poofs out of her magic sewing machine… Wouldn’t that have been a unique business model! Rachel Nilsson, 32-year old mother of three boys, and the brains behind US kids’ clothing…

Disarming Designs: An Artist’s Impression

  “Art for as long as I can remember has been a strong influence in my life.” Words undoubtedly spoken by a true artist, this statement is the perfect prologue to the story of Sydney-based painter/illustrator Shalayne “Shayne” Smith. From a D in Year 10 art class to the D in her own brand of…

Something for your Little Lords

A common refrain among small business owners is the realisation that to grow their dreams they may just need to lean on someone else for support. Perth-sider Tash, the face behind Little Lords, kids clothing for the fashion nobles in your life, is no different; however with a decade spent working in finance and function…

She’s a Raconteur Kid

There is a distinct art to storytelling that is entirely wrapped up in what drives the protagonist and their journey. The story of how Raconteur Kid came to be is one of love, passion and adventure but the beauty of storytelling lies at its heart. The product of a marriage of creativity between husband and…

Taste Testing Scruff Candy

It takes hard work, a creative mind and true passion to make it in the fashion business. There’s no magic click of the fingers to transform rags into retail masterpieces, though if a genie did spring from that proverbial lamp what would a fashion designer wish for? “I would wish for more hours in the…

I heart Anchored Heart

The beauty of handmade comes down to its maker’s passionate investment in creating something unique, something that’s a little piece of who they are and something made just for you. Anchored Heart’s Jacqui embodies that passion, a characteristic clear not only in her fabulous clothing collection but in her customer interactions and presentation of her…

Little Scooch is my jam!

  We all have a past, though how many of us can attest to going from checkout chick to dancing waitress at a diner to chartered accountant? Meg Terrill, the face behind kids fashion brand Little Scooch, owns up to all of the above. “But for the last 12 years I have worked at Schweppes…

Sunny & Finn Side Up

The very essence of sunny&finn comes from the wandering spirit of its creator, Justine Youl and with the label’s latest collection launching tonight we thought we’d dig a little deeper into the creative mind behind the fashion. A self-professed nomad, her passion for and sense of adventure is innate in the clothes and signature ‘babygotback’…