Howi you doin’?

Heralded by such slogans as “your vibe attracts your tribe” and “seas the day”, to say Angelique Woodburn’s HOWI  clothing line is a source of inspiration both style-wise and otherwise is a fashion understatement. A former purveyor of primary school education, the Melbourne-based designer left her teaching post five years ago after the birth of…

No Muss just Fussy Gus

Hands up, who went to August Swagger? I did and I’ll confess, it was rather exciting to put three-dimensional faces to the brand names I’ve been loving on vicariously through the internet. One of those brands was the fabulous Fussy Gus, brainchild of (in her own words), “crazy, emotional, passionate, feminist, vegetarian, creative, mother, lover…

The Finest Whitefilly I ever did see

I’ve heard many times people cite their children as the source of their inspiration, after all they are a product of us and as we look at these precious miniature versions of ourselves, how could they not encourage us to see what else we could make given the chance. Melbourne designer, Sophie ascribes the foundations…

From Rags to Raches

  It’s the usual story, girl has dream; girl works out of parents’ basement; genie appears to offer girl three wishes and a success story poofs out of her magic sewing machine… Wouldn’t that have been a unique business model! Rachel Nilsson, 32-year old mother of three boys, and the brains behind US kids’ clothing…

Disarming Designs: An Artist’s Impression

  “Art for as long as I can remember has been a strong influence in my life.” Words undoubtedly spoken by a true artist, this statement is the perfect prologue to the story of Sydney-based painter/illustrator Shalayne “Shayne” Smith. From a D in Year 10 art class to the D in her own brand of…

Taste Testing Scruff Candy

It takes hard work, a creative mind and true passion to make it in the fashion business. There’s no magic click of the fingers to transform rags into retail masterpieces, though if a genie did spring from that proverbial lamp what would a fashion designer wish for? “I would wish for more hours in the…

I heart Anchored Heart

The beauty of handmade comes down to its maker’s passionate investment in creating something unique, something that’s a little piece of who they are and something made just for you. Anchored Heart’s Jacqui embodies that passion, a characteristic clear not only in her fabulous clothing collection but in her customer interactions and presentation of her…

I want to join The Sapphire Club

  In the rural surrounds of Christchurch on New Zealand’s South Island, Michaela George, a 26 year old primary school teacher had a dream that began and ended with fashion. Learning to sew during her high school years, little did she know a skill she had little interest in at the time would set her…

Fashion by Faith and Grace

When you’re given a grounding in your future from as young as five it’s hardly surprising to see the outcome pulled off with such finesse and flair, it makes you realise that that passion and creativity was innate in you the whole time. By Faith & Grace is the innovative brainchild of South African designer…