Joolz for Days

As far as carriages go, Cinderella may have had her magical pumpkin but when the “fairy godmothers” over at Joolz Australia sent my princess this beautiful ride I’m pretty sure Cinders was a tad green with envy!

Howi you doin’?

Heralded by such slogans as “your vibe attracts your tribe” and “seas the day”, to say Angelique Woodburn’s HOWI  clothing line is a source of inspiration both style-wise and otherwise is a fashion understatement. A former purveyor of primary school education, the Melbourne-based designer left her teaching post five years ago after the birth of…

Disarming Designs: An Artist’s Impression

  “Art for as long as I can remember has been a strong influence in my life.” Words undoubtedly spoken by a true artist, this statement is the perfect prologue to the story of Sydney-based painter/illustrator Shalayne “Shayne” Smith. From a D in Year 10 art class to the D in her own brand of…

Inside the mind of The Pink Pirate

  Infiltrating the insta world with her faceless illustrations, The Pink Pirate’s brand of creativity has spread like wildfire with more and more accounts clamouring for their offspring and more to be given her artistic treatment. There is a sense of piracy in her style alone as her subjects are at once anonymous and identifiable…

Taste Testing Scruff Candy

It takes hard work, a creative mind and true passion to make it in the fashion business. There’s no magic click of the fingers to transform rags into retail masterpieces, though if a genie did spring from that proverbial lamp what would a fashion designer wish for? “I would wish for more hours in the…

Be You, Be Unique, Be KaPow Kids

Blueprints for building structures are not too far removed from the foundations of fashion design if you think about it. Both architecture and fashion derive from inspiration, an appreciation of art and the ability to shape materials into a thing of beauty. So it shouldn’t come as too much of a surprise that the creative…

Think Green, Think Verde Baby

  An online directory where beauty converges with the unique, Verde Baby serves as an eco-fashionable stream of consciousness for apparel, toys and accessories for the under three set. Established in August 2015 by mother of one, Chantelle, whose passion for effecting even the smallest of changes is what sets her business apart from its…

Hudson + Moo: The Perfect Fit

    “I swear way too much and am highly addicted to coffee.” You know an interview is going to be interesting when it starts with brute honesty and a personality that jumps right off the page. Jazz Wiles, 27, is nothing if not interesting. Creator of fabulous baby footwear brand, Hudson + Moo, which…

Crawling Head over Heels for Skittle & Mouse

What is the winning formula to running a successful kid’s fashion label? According to Kat Klug, creator of innovative concept brand Skittle and Mouse, coffee is a key component. “I love: Coffee, fashion, coffee, dogs, coffee, the snow, coffee, ummm did I mention coffee?” Of course, her diploma in fashion industry studies and experience spanning…

For her and for him – Ballerinas and Boys

Like many girls who become women who go on to become mothers, Grace Leong, 29, found her sartorial leanings evolving from the thrill of blowing every pay check on her teen wardrobe to the lure of designer labels and A.D. (After Daughter) landing at the helm of kids fashion. Launching her own clothing line Ballerinas…