Howi you doin’?

Heralded by such slogans as “your vibe attracts your tribe” and “seas the day”, to say Angelique Woodburn’s HOWI  clothing line is a source of inspiration both style-wise and otherwise is a fashion understatement. A former purveyor of primary school education, the Melbourne-based designer left her teaching post five years ago after the birth of…

No Muss just Fussy Gus

Hands up, who went to August Swagger? I did and I’ll confess, it was rather exciting to put three-dimensional faces to the brand names I’ve been loving on vicariously through the internet. One of those brands was the fabulous Fussy Gus, brainchild of (in her own words), “crazy, emotional, passionate, feminist, vegetarian, creative, mother, lover…

The Finest Whitefilly I ever did see

I’ve heard many times people cite their children as the source of their inspiration, after all they are a product of us and as we look at these precious miniature versions of ourselves, how could they not encourage us to see what else we could make given the chance. Melbourne designer, Sophie ascribes the foundations…

Fashion or Faux?

The “copycat” epidemic threatening Australia’s fashion industry has affected designers at the helm of global international labels and small home-run brands alike, and as the line between what’s genuine and what’s replicated becomes increasingly blurred, the question on everyone’s mind is what is Australia going to do about it?

Disarming Designs: An Artist’s Impression

  “Art for as long as I can remember has been a strong influence in my life.” Words undoubtedly spoken by a true artist, this statement is the perfect prologue to the story of Sydney-based painter/illustrator Shalayne “Shayne” Smith. From a D in Year 10 art class to the D in her own brand of…

Inside the mind of The Pink Pirate

  Infiltrating the insta world with her faceless illustrations, The Pink Pirate’s brand of creativity has spread like wildfire with more and more accounts clamouring for their offspring and more to be given her artistic treatment. There is a sense of piracy in her style alone as her subjects are at once anonymous and identifiable…

Something for your Little Lords

A common refrain among small business owners is the realisation that to grow their dreams they may just need to lean on someone else for support. Perth-sider Tash, the face behind Little Lords, kids clothing for the fashion nobles in your life, is no different; however with a decade spent working in finance and function…

Taste Testing Scruff Candy

It takes hard work, a creative mind and true passion to make it in the fashion business. There’s no magic click of the fingers to transform rags into retail masterpieces, though if a genie did spring from that proverbial lamp what would a fashion designer wish for? “I would wish for more hours in the…

I heart Anchored Heart

The beauty of handmade comes down to its maker’s passionate investment in creating something unique, something that’s a little piece of who they are and something made just for you. Anchored Heart’s Jacqui embodies that passion, a characteristic clear not only in her fabulous clothing collection but in her customer interactions and presentation of her…

Little Scooch is my jam!

  We all have a past, though how many of us can attest to going from checkout chick to dancing waitress at a diner to chartered accountant? Meg Terrill, the face behind kids fashion brand Little Scooch, owns up to all of the above. “But for the last 12 years I have worked at Schweppes…

Sunny & Finn Side Up

The very essence of sunny&finn comes from the wandering spirit of its creator, Justine Youl and with the label’s latest collection launching tonight we thought we’d dig a little deeper into the creative mind behind the fashion. A self-professed nomad, her passion for and sense of adventure is innate in the clothes and signature ‘babygotback’…

Be You, Be Unique, Be KaPow Kids

Blueprints for building structures are not too far removed from the foundations of fashion design if you think about it. Both architecture and fashion derive from inspiration, an appreciation of art and the ability to shape materials into a thing of beauty. So it shouldn’t come as too much of a surprise that the creative…